BEDO is an environmental campaign that advertises the power of a sustainable lifestyle in fashion. The idea is to promote buying and selling the second hand clothes for minimizing the environmental impact of fast fashion.
My aim is to inspire young people age between 15 to 25 to change their clothes shopping behaviour towards to a sustainable clothes shopping lifestyle. Thus, to achieve a sympathetic response to create a movement and raise awareness of the personal action by many people can contribute massively on the environment.
This campaign will focus on utilising multiple of platforms to provide information and opportunity to connect, via the website, the people who are willing to reuse second hand fashion. Brand awareness through a wide range of innovative designs from posters to Instagram video post will directly interact with the audience. A main focus will be on second hand fashion shows to be located in 12 UK large cities, creating brand awareness. The website will offer a simple way to make the user experience much easier to shop second hand clothes in local store.